Not Drawing Them In Like You Used To? How To Generate Excitement For Your Trade Show Booth
If you're tired of falling flat at the trade shows, it's time to step up your game. There's nothing worse than watching people gather around all the other booths while skipping yours altogether. Unfortunately, that's exactly what's going to continue to happen if you don't find a way to draw in the crowds. Here are some simple steps you can take to get your trade show booth noticed.
Hire a Staging Pro for Your Booth
When it comes to ensuring success at your next trade show, you've got to start with the booth. Nothing gets people to walk past faster than a boring trade show booth. One way to draw in the crowds is to hire a professional staging company like Presentation Media for your booth. Using a professional to properly stage your booth will ensure the inclusion of key components designed to draw attention to what you have to offer.
Utilize the Power of Social Media
If you're a regular at trade shows, you probably have a solid following. It's time to use that to your advantage. Utilize the power of social media to reach your target audience and get the excitement started for your participation at the next trade show. Use this time to provide sneak peaks of up-and-coming services or products that you'll be introducing at the trade show. Utilizing your social media accounts to generate excitement prior to the trade show will help increase participation during the event.
Make Your Giveaways Memorable
Nothing draws in crowds at a trade show faster than a giveaway. Trade show attendees love to participate in giveaways. However, most attendees get tired of the basic promotional items that are typically given away. Instead going with the standard items, make your giveaways memorable. Give your booth attendees skins for their cell phones, headphones, or even sunglasses. As soon as attendees realize that your booth is giving away something out of the ordinary, they'll flock to you.
Give Them a Reason to Come Back
Trade show attendees love a good gimmick, which means it's up to you to provide them with one that makes them want to keep coming back. Offering free gifts for anyone who makes a return trip carrying one of your giveaway items will help increase the traffic to your booth. Attendees will continue to return to your booth just to see what other gifts they'll receive. Be sure to spotlight a new product or service each day so that attendees will want to stay once they receive their free return-visit gift.